The following video is a virtual choir of 200 voices from 12 countries that were brought together by conductor/composer Eric Whitacre. The project has all the attributes of what we expect of networked organizations: Disintermediation of space and time, asynchronous collaboration, granular well-specified tasks, and modularity. If this can be done, what else could we do? Is this the tip of the iceberg?
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Is Eric Whitacre an anti-leader? He is not empowering, but exact in his specifications to “followers.” However, he does not know ex ante who the followers are. Is his a turbulent world in the BCG sense? No, his world does not need adaptiveness… So for this specific project context is stabilized. PILS:
Process: compose tune, break up the musical experience into pieces, do a film with the conductor, receive the voices, splice them together, do the film.
Interface: allow people to send in their videos.
Legitimacy: get people excited about being part of a choral experience.
Scale: go from 20 to 200 to 200.000 (automatize the process).