Shaping Network Society

Distributed leadership is an important puzzle piece for making open value creation work. The internet gives us the tools to create open value, but that does not mean we will all be great at using them. In the following MIT-lecture, Marshall Ganz outlines the distributed leadership approach they used in the Obama campaign. In a nutshell, he argues that (a) we need to develop a motivation narrative/story, then (b) focus on relationship building by constructing commitments to common purpose, (c) structure transparent and open organizational processes and roles, (d) strategize, and (e) act (=produce measurable outcomes).

“In the Obama campaign, there was no internet strategy, there was strategy that used internet tools.”