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	<title>Shaping Network Society &#187; generation m</title>
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		<title>Manifesto Writing is an Underappreciated Art</title>
		<link>http://www.philippmueller.de/manifesto-writing-is-an-underappreciated-art/</link>
		<comments>http://www.philippmueller.de/manifesto-writing-is-an-underappreciated-art/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 18:26:08 +0000</pubDate>
		<dc:creator>Philipp</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[generation m]]></category>
		<category><![CDATA[government 2.0]]></category>
		<category><![CDATA[manifesto]]></category>

		<guid isPermaLink="false">http://www.philippmueller.de/?p=667</guid>
		<description><![CDATA[I do not agree with everything Umair Haque says, but on the 10th anniversary of the cluetrain manifesto and the 502nd anniversary of the 95 theses, it does make sense to read-write another manifesto. Manifesto writing, actually, has been an underappreciated text-form for some time, well it had a bad reputation for some time. So [...]]]></description>
			<content:encoded><![CDATA[<p>I do not agree with everything <a href="http://blogs.harvardbusiness.org/haque/">Umair Haque</a> says, but on the 10th anniversary of the <a href="http://www.cluetrain.com/">cluetrain manifesto</a> and the<a href="http://www.philippmueller.de/lessons-from-information-revolution-1-0/"> 502nd anniversary of the 95 theses</a>, it does make sense to read-write another manifesto. Manifesto writing, actually, has been an underappreciated text-form for some time, well it had a <a href="http://en.wikipedia.org/wiki/The_Communist_Manifesto">bad reputation</a> for some time. <a href="http://blogs.harvardbusiness.org/haque/2009/07/today_in_capitalism_20_1.html?cm_mmc=npv-_-WEEKLY_HOTLIST-_-JUL_2009-_-HOTLIST0713">So here it comes, the &#8220;Generation M&#8221; Manifesto:</a></p>
<blockquote>
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<p><strong><a href="http://www.g8italia2009.it/G8/G8-G8_Layout_locale-1199882116809_Home.htm">Dear Old People Who Run the World</a></strong>,</p>
<p>My generation would like to break up with you.</p>
<p>Everyday, I see a widening gap in how you and we understand the world â€” and what we want from it. <strong>I think we have irreconcilable differences.</strong></p>
<p>You wanted big, fat, lazy &#8220;business.&#8221; <strong>We want small, responsive, <a href="http://www.threadless.com/">micro-scale</a> commerce.</strong></p>
<p>You turned politics into a <a href="http://www.nytimes.com/2009/07/08/health/policy/08health.html?hp">dirty word</a>. <strong>We want authentic, deep democracy â€” <a href="http://www.whitehouse.gov/open/Blog/">everywhere</a>.</strong></p>
<p>You wanted financial fundamentalism. <strong>We want an economics that makes sense for people â€” <a href="http://www.bbc.co.uk/blogs/thereporters/robertpeston/2009/07/why_bankers_arent_worth_it.html">not just banks</a></strong>.</p>
<p>You wanted shareholder value â€” built by <a href="http://www.reuters.com/article/technologyNews/idUSTRE5670C120090708">tough-guy CEOs</a>. <strong>We want real value, built by people with character, dignity, and courage.</strong></p>
<p>You wanted an invisible hand â€” it became a digital hand. Today&#8217;s markets are those where the majority of trades are done <a href="http://ftalphaville.ft.com/blog/2009/07/08/60761/the-cold-war-in-high-frequency-trading">literally robotically</a>. <strong>We want a visible handshake: to trust and to be trusted.</strong></p>
<p>You wanted growth â€” faster. <strong>We want to <a href="http://www.ft.com/cms/s/2/ee45bc28-6097-11de-aa12-00144feabdc0.html">slow down</a> â€” so we can become better.</strong></p>
<p>You didn&#8217;t care which communities were capsized, or which <a href="http://www.nytimes.com/2009/07/09/business/global/09drug.html">lives were sunk</a>. <strong>We want a rising tide that lifts all boats.</strong></p>
<p>You wanted to biggie size life: McMansions, Hummers, and McFood. <strong><a href="http://www.guardian.co.uk/society/joepublic/2009/jul/07/spark-social-enterprise">We want to humanize life</a>.</strong></p>
<p>You wanted exurbs, sprawl, and gated anti-communities. <strong>We want a society built on <a href="http://www.nytimes.com/2009/02/25/dining/25brooklyn.html">authentic community</a></strong>.</p>
<p>You wanted more money, credit and leverage â€” to consume ravenously. <strong>We want to be great at doing <a href="http://blogs.harvardbusiness.org/haque/2009/01/davos_discussing_a_depression.html">stuff that <em>matters</em></a>.</strong></p>
<p>You sacrificed the meaningful for the material: you sold out the very things that made us great for trivial gewgaws, trinkets, and gadgets. <strong>We&#8217;re not for sale: we&#8217;re learning to once again do <a href="http://www.kiva.org/">what is meaningful</a>.</strong></p>
<p><strong>There&#8217;s a tectonic shift rocking the social, political, and economic landscape</strong>. The last two points above are what express it most concisely. I hate labels, but I&#8217;m going to employ a flawed, imperfect one: Generation &#8220;M.&#8221;</p>
<p><strong>What do the &#8220;M&#8221;s in Generation M stand for?</strong> The first is for a <em>movement</em>. It&#8217;s a little bit about age â€” but mostly about a growing number of people who are acting very differently. They are doing <em>meaningful stuff that matters the most</em>. Those are the second, third, and fourth &#8220;M&#8221;s.</p>
<p><a href="http://blogs.harvardbusiness.org/haque/2009/07/today_in_capitalism_20_1.html?cm_mmc=npv-_-WEEKLY_HOTLIST-_-JUL_2009-_-HOTLIST0713">[...]</a></p></blockquote>
<p>What do you think? But more importantly, have you written your personal manifesto? How will <strong>you</strong> shape network society?</p>
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